When you are a sponsor – or when you think about a sponsorship for your business – what is the end result that qualifies it as successful?
This answer may be different for each business.
MEASURABLE / QUANTIFIABLE RESULTS
For Sprint, it’s all about activations on site. They have certain goals for how many activations they do at each event and even a specific audience they are looking for. Sprint wants a larger area for their set up and a higher traffic area. Once you know this…..creating the PERFECT sponsorship is easy.
For some businesses it’s all about brand awareness. Citizens Bank of Florida is very active in sponsoring most of our local community events. Big events and small, they like to be a part of it. Their grass roots approach has proven successful and their presence and activity in the community has brought them a loyal customer base.
There are many ways to define success. Now ask yourself…..what would make a sponsorship successful for your business?
- Posted by Bridget
- On December 20, 2017
- 0 Comments